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| Business Coaching and Pricing |
By: Santi Chacon
Business Coach
Okay, you know, and your customers know that your prices are below average. You kill yourself to provide the best service you can. And I'm sure you noticed that some of your competitors are making three or four times as much as you, and they're idiots.
So, What's The Problem?
I have a challenge for you: it is time to look at yourself in the mirror and accept that your pricing, is based on your feelings of self-worth.
What Are You Worth?
What is going to happen is you are going to think about raising your prices but you are going to think of a million reasons why you can't or how it will be bad for business.
What is your time and effort really worth?
How hard do you work for your clients only to be disappointed by your clients' decision to go else where? or to be taken for granted by the very people you slave over?
There is really one answer: make it worth your time by what you demand in payment.
A Tip: Do This Gradually
Set a time-line, in which you will be charging customers an ideal rate for your products or services. Increase prices gradual. And Only charge your new or incoming customers your new rates. The old prices should be grandfathered as you progress toward your goal.
Is it worth the extra effort?
You may have to ramp up sales efforts, reorganize your marketing campaigns, however if you persist pay day will come. Consider and prepare for the ramp up. Think through any challenges you may potentially face.
After deciding that you will no longer accept anythin less then what you are truly worth. Do Not Compromise Your Standards.
If you have internal conflict with this say over and over again: 'I am worthy of abundance.'
I know, you know I'm right.
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