Lead Generation: #8 Lead Generation and Psychographics

By: Santi Chacon

Business Coach

Principle # 8 Lead Generation and Psychographics

Psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. What is the personality type that will most likely show interest and purchase your product or service? Provide a description of the personality type or temperament they will need to have. Each characteristic speaks volumes in relationship to what they will or will not purchase. After you've thought this through, make sure that your marketing message is consistent with those psychographics.

Examples:

1. Are they nurturing?
2. Are they thrill seekers?
3. Do they value commitment?
4. Do they value money?
5. Do they value pleasure?
6. Do they love power?
7. Do they love the pursuit of wealth?
8. Are they culture centric?
9. Are they religion centric?

Consider Psychographic Indicators In Marketing Messages

We can have control of attracting a specific psychographic by the use of jargon. Semantics can limit or filter out individuals who would not be a good fit for our product or service. We should make a practice of visiting niche blogs, niche websites, niche tv channels, and other publications, and begin to observe the word play, while considering the personalities these organizations are attempting to attract.

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