Lead Generation: #7 Posturing for Lead Generation

By: Santi Chacon
Business Coach

Principle # 7 Posturing

In any lead generation campaign your frame of reference should include:

1. Make your success predictable
2. Take a systematic approach
3. Document what works
4. Create scalable business practices or business processes

If you are starting your business then it helps to understand that your business model or established processes will change. Lead generation will be one of those processes that you will work to fine tune over time.

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