Lead Generation: #3 Defining Lead Generation

By: Santi Chacon

Business Coach

The next critical step:

I assume that if you are going over this part in my business fundamentals series that you've gone over your offering and have developed a value proposition. If you have done the work then you are now ready to take your next step; which is: preparing, setting up, and executing a lead generation campaign.

Principle # 3 The definition of marketing:

Marketing can be defined as any activity that supports the sale or the movement of products and services. Lead generation through definition becomes a very important concept in the marketing process as a catalyst in the acquisition of customers.  Plan on getting great at lead generation, it is your entrance into any profitable market.  Your business will depend on this critical success factor.

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