By: Santi Chacon
Business Coach
Principle #10 Lead Generation Talk
If you are not sure of the type of demographic that would be most attracted to your offering you may want to research competitors to see who their clients are (i.e. press releases, blogs, websites) or just call as a potential customer and ask who their clients are.
Many marketers in start up environments wing it when it comes to this area and waste money and human capital attempting to get it right. A professional should never start a business without knowing how to target and generate sale ready leads. It's challenging to aim for a target audience and to be consistent at execution. Whatever you decide in your execution stay with it for at least 6-12 months before you begin heavily evaluating. This will provide enough information or a foundation for a projected ROI. And again I should remind you: give yourself three to five years, to have positive cash flow in your venture. You should either have funding, know a source of funding (that you can qualify for) or have a part-time business while working at a full time career, to fund your business.
A lead generation campaign can be one of the most time consuming tasks. This is why it's so important to have multiple lead generation activities going on at the same time. You can go years with out finding the ideal client profile and as a consequence loose your shirt in the process. Just remember to be patient and work hard to get in front of your chosen audience. Timing is everything in business and working hard enough to be in front of the right people at the right time is key to your success.
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