My Blog List
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Climate change is driving a home insurance crisis. Here’s how insurers assess risk - Insurance companies are facing rapidly evolving risks and trying to price their policies low enough to remain competitive but high enough to cover future...2 hours ago
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IRS Announces Interest Rate Decrease for First Quarter of 2025 - The IRS announced this week that interest rates will decrease for the first quarter of 2025.3 hours ago
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Why You Should (Never) Play It Safe - Why You Should (Never) Play It Safe written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Chase Jarvis In this ep...6 hours ago
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Daily Search Forum Recap: November 20, 2024 - Here is a recap of what happened in the search forums today...7 hours ago
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Brand Leadership: Aim For Different, Not Better - It’s time to reorient your thinking on the most effective deployment of your investments in marketing communication. You can start by breaking free from en...14 hours ago
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Ukrainians Grow More Skeptical of West - After more than two years of war, Ukrainians' hopes for a quick accession to NATO and the EU have slipped, along with their approval of U.S. leadership.17 hours ago
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21 Top AI Tools for Content Creation in 2025 - Overwhelmed by content creation? Explore 21 AI tools that enhance your creativity and streamline your workflow, helping you stand out1 day ago
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The Upside of Disruption - AS our recent history has shown us, disruption does not happen linearly. We can’t expect change to be an extension or an improvement on what we already kno...1 day ago
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How Is the World Doing on Tackling Climate Change? - Source: BBC News - Top Headlines World leaders are meeting at the annual U.N. climate summit, COP29, in Azerbaijan during what is set to be the hottest ye...2 days ago
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FluentCommunity Review: Can This Be A Replacement For BuddyBoss? - A look at the first version of FluentCommunity... a new community plugin that I think serves as a worthy alternative to BuddyBoss.2 days ago
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Trudy Goodman on Kōbun Chino Otogawa - Vince Fakhoury Horn is joined again by dharma teacher Trudy Goodman, founder of InsightLA, to share reflections on her beloved teacher, Kōbun Chino Otoga...2 days ago
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Philanthropy - [New Entry by Theodore M. Lechterman, Emma Saunders-Hastings, and Rob Reich on November 12, 2024.] Philanthropy involves the voluntary contribution of mone...1 week ago
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Winners of the 2024 Kirkus Prizes Announced - Winners of the 2024 Kirkus Prizes have been announced in Fiction, Nonfiction and Young Readers' Literature. Read more on writerswrite.com1 week ago
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Politics as a spiritual practice - I don’t normally post about politics here, but I feel I have to today, because a lot of people are distressed, shocked, and fearful. Even though the result...2 weeks ago
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47 Pages That Will Change Your Entire Marketing Organization & Approach - The post 47 Pages That Will Change Your Entire Marketing Organization & Approach appeared first on Gary Vaynerchuk.2 weeks ago
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Low-Pressure Sales with Email Marketing - [image: low pressure sales email marketing] How Using Challenges and Tripwires in Your email marketing will Build Trust and Increase Your Sales Conversions...4 weeks ago
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5 KPIs to measure paid media success and 5 to measure business success - [image: 5 KPIs to measure paid media success and 5 to measure business success] Boost clarity in your digital marketing strategy by tracking paid media and ...5 weeks ago
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Str8 Up South OC Cars and Coffee - South OC cars and Coffee is the biggest weekly car show in the world. Every Saturday, over 1000 cars and 10,000 people show up to the San Clemente Outlet m...2 months ago
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Grocery, Restaurant Industry Images Slide in U.S. - Americans are less positive toward the grocery and restaurant industries, and more positive toward the sports industry, than they were a year ago.2 months ago
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Farewell to Twitter - I joined Jack Dorsey’s Twitter in December 2008. I have enjoyed virtually every Twitter-minute in the subsequent 15+ years. But the time has come to say ...3 months ago
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Mastering Engaging Opening Lines: 11 Creative Strategies to Hook Your Readers - The post Mastering Engaging Opening Lines: 11 Creative Strategies to Hook Your Readers appeared first on ProBlogger. My wife’s first words to me were… ‘H...4 months ago
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Trump–Biden Debate Conspiracies Have Already Flooded the Internet - Republican lawmakers, right-wing media outlets and influencers, and Trump himself are pushing conspiracies about Biden’s health and the debate in general.4 months ago
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Questionnaire for everyone who stopped talking to me - I’ve developed a survey to give to people who slipped me into their not-friend category. Since I’m a person with no ability to cope with nuance, answers ...5 months ago
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The Art of Business Success: A Blueprint for Entrepreneurs - Building a successful business is a journey filled with challenges and opportunities at every turn. It’s a path that demands not just hard work, but smart ...7 months ago
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How to Save Your Startup Money: 13 Cost-Saving Strategies - *By Brett Farmiloe* Cash flow is key to running a successful business. We've gathered the perspectives of business leaders on how to save money and exte...7 months ago
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10 Tips For Making Even Better Short-Form Videos For Your Business - Luckily, there are several ways you can take advantage of tools like TikToks and Instagram Reels even with little to no experience.1 year ago
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The Magical Black Box - Google's mission statement is "organize the world's information and make it universally accessible and useful." That mission is so profound & so importan...1 year ago
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The paradox of insular language - We often develop slang or codewords to keep the others from understanding what we’re saying. Here’s an example (thanks BK) of the lengths that some are goi...1 year ago
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These Little-Known Small Business Tax Credits and Incentives Can Help You Reach Your Goals - *By Laurence Sotsky* In this world, nothing can be said to be certain, except death and taxes. But are you aware that the government offers a range of cr...1 year ago
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Blogging Ideas For Beginners: Over 25 Inspirational Prompts To Use Today - Identifying blogging ideas for beginners is one of the most open-ended, arguably enjoyable, tasks you will have as a new writer. Blogging ideas span all to...1 year ago
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Why It's Unwise to 'Fake It 'Til You Make It' in the Startup World — and What to Do Instead - The startup mantra of "fake it 'til you make it" has recently resulted in a series of high-profile convictions of entrepreneurs. There are ethical ways to ...1 year ago
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The Cost of IT Support for Small Businesses: Is It Worth It? - Some small business owners need technology support to keep their companies successful. Without IT services, basic problems can cause massive issues for you...1 year ago
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How Executive Leadership Coaching Fuels Engagement and Retention - Have you ever wondered why a team of six-year-old softball players needs a coach? Most of the game is spent with the players running the bases backward, ...1 year ago
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My 3 Words for 2023 - What is My 3 Words About? The My Three Words idea is simple. Choose 3 words (not 1, not 4) that will help guide your choices and actions day to day. Think ...1 year ago
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Publishing Contracts 101: Beware Internal Contradications - It should probably go without saying that you don't want your publishing contract to include clauses that contradict one another. Beyond any potential l...2 years ago
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boldstart 2021 recap & what’s ? in enterprise 2022 - 2021 Recap Sending ? and ? from the boldstart team at the end of a challenging 2021. With COVID raging at the beginning and end of the year, it is all the ...2 years ago
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An Exit Interview with N.I.H. Director Dr. Francis Collins (Freakonomics, M.D. Ep. 16) - The National Institutes of Health is the backbone of health research in the U.S., and Collins has been in charge for more than a decade. Now that he’s st...2 years ago
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Dutch Oven vs Stock Pot: How Are They Different? - When it comes to a Dutch oven vs stock pot, they are very similar, in-fact they are so similar, that they tend to get used interchangeably. However, when y...3 years ago
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Hope in the Lord - We were blessed to have Dr. Brian Borgman, pastor of Grace Community Church in Minden, NV preach God’s word to us today at King's Church, Peoria, AZ. His s...3 years ago
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Improve Your Sales This Year by Following These 3 Guidelines - [image: sales]Forget about the sales resolutions you made this year. Instead, set sales guidelines that will actually improve your sales results. The pos...3 years ago
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Don’t Make These 6 Big Mistakes When Starting a Business - [image: Businesswoman blindfolded]The costliest mistakes people make when starting a business are often unanticipated problems. A real-world entrepreneur...3 years ago
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Podcast: From Divorce to Besties - How did Gabe and Lisa go from being spouses to divorcees to best friends? Do they hold any residual anger toward each other? Hurt feelings? Secret attr...3 years ago
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Dr. Vivek Murthy - We usually publish Remarkable People on Wednesday mornings, but we wanted to get this interview out before the elections. This episode's remarkable guest...4 years ago
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5 Smart Ways to Use Metaphors to Create Irresistible Content - Hopefully I’ve sold you on the benefits of using metaphors when creating compelling content, and you know the differences between... Continue Reading Th...4 years ago
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A Divorcee, a Dentist and a Marketing Wonk Walk Into a Bar* - Moral: As you strive for love and success, find a way to steer clear of people who refuse to be happy. This often involves trusting your gut feelings as we...4 years ago
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Cryptocurrency SEO and Marketing Trends in 2020 - Attracting success when you own a cryptocurrency-related business means that you have a very deep understanding of Internet marketing and SEO related tre...4 years ago
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Canceled Live Event? Here’s What to Do Instead - For a lot of brands, live industry events, such as trade shows, conferences, and networking gatherings, are the lifeblood of their businesses. This is wh...4 years ago
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8 Benefits of Using Video to Communicate with Customers - If you aren’t communicating via video, you may be missing a great opportunity to connect that provides many advantages. Here’s a quick article with 8 ben...4 years ago
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Anxious about the news? Our top tips on how to cope - Does the constant cycle of negative world news make you anxious? Here, learn more about news-related anxiety and how you can fight back.4 years ago
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Edwin van der Sar Sebut Manchester United Kehilangan Karakter - Edwin van der Sar meminta manajer Manchester United untuk segera membangkitkan motivasi para pemain. Manchester United mengundang perhatian dari para manta...5 years ago
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Aquinas on emotion, pt. 2 (ST 2.23) - In a previous post I began a commentary on Aquinas' understanding of emotion (or "the passions") as it is laid out in the *Summa theologica*. In that refl...5 years ago
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AT&T Breaks Up Turner, Bulks Up Warner Bros. in Major Overhaul - AT&T started reorganizing its WarnerMedia unit by combining its disparate networks and entertainment businesses, an overhaul that is expected to lead to co...5 years ago
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Dzongzar Kyentse Rinpoche rips the west over hypocritical treatment of Aung San Suu Kyi - Timphu, Bhutan -- Renowned Tibetan Buddhism teacher Dzongzar Kyentse Rinpoche has let ripped western institutions over what he calls as "blatant double sta...5 years ago
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Meat alternatives show real progress toward market viability - Plant-based and lab-grown meat startups are delivering on a promise of a safe and sustainable food supply that is located closer to consumers. The post M...6 years ago
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Everything You Need to Know About 'Cleganebowl,' Game of Thrones' Most Hyped Fan Theory - Fan theories and the vast works of *A Song and Ice and Fire* go hand in hand, and *Game of Thrones* has spent the last couple of years bringing a few of ...7 years ago
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How to Use Tags on Your Blog or Website - In my opinion one of the more powerful and underutilized tools of a blog or website is the ability to tag your pages and posts. That said, effectively us...7 years ago
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Five very quick tips to building a loyal ecommerce customer base - Don’t leave all that juicy revenue out there; get smart about re-engaging and watch your numbers climb.8 years ago
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Case Study:: Mobile Marketing: How a private jet charter provider's app averages 500 downloads a week using customer-centric booking experience - Private jet charter provider Skyjet realized the opportunity in supplying its niche group of customers with an app featuring on-demand booking, and quickly...8 years ago
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a VC who made $200 million when Skype was acquired explains why... - For a country with a population of just 8 million people, Israel certainly packs a punch when it comes to creating world-class technology companies - sev...8 years ago
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Chinese scholars call out Dalai Lama over - separatist' stance - May 23, 2016 will mark the 65th anniversary of the peaceful liberation of Tibet by the People's Republic of China. Tibet is one of China's autonomous reg...8 years ago
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Introducing PicStats.com: An Instagram Analytics Tool - Most modern marketers know that Instagram can be a powerful marketing channel if you know how to use it. Unfortunately it’s lacking a bit in the analytics ...9 years ago
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eCommerce Satisfaction Down | Dueling Studies Argue Over Rate of Online Ad Fraud - eCommerce: Customer satisfaction ratings among etailers are falling, likely due to increased expectations. Ad Fraud: Startled by a study last year that sho...9 years ago
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"Happiness" on Independent Lens. - Independent Lens is an excellent PBS program that has often covered Buddhist topics. I had the opportunity to watch an advanced-screening copy of the docum...10 years ago
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Promise - *Alright...* So, you want to become a great success, a big wig...hmmm....the further you get along your desired path the more conflict you are going to h...10 years ago
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The Brain Mapping Initiatives: Foundational Issues - On December 6-7 at NYU, we are hosting a conference on "The Brain Mapping Initiatives: Foundational Issues". The conference is devoted to foundational issu...11 years ago
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Q&A with the authors of The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing - Robbin Phillips, Greg Cordell, Geno Church, and John Moore, authors of Brains on Fire and executives from Brains on Fire, a word of mouth marketing and "mo...11 years ago
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Into The Ego: Our Condition - *By: Santi Chacon* Business Coach Denver, Colorado *The Human Condition* The human mind is fragile. Any level of self-remedy is thwarted by our own impul...11 years ago
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NO LONGER POSTING HERE - Please Note: I am no longer posting to this site. My new site is located at www.townsendwardlaw.com You can click here to be redirected12 years ago
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Fueling the Fire of Entrepreneurship – Colorado Companies to Watch - Last Friday I was able to attend an event they were a part of at the City Hall event venue and met a great group of people – Melodie Reagan of i2i WorkFo...12 years ago
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Make More Bad Stuff - I spent 90-minutes yesterday interviewing Bob Taylor, the legendary founder of Taylor Guitars, at his San Diego compound. What an amazing person, company...13 years ago
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Can the Angry Birds Keep Flying? - Rovio Mobile Oy has to convince investors it has staying power, as it rolls out new games and a movie13 years ago
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When Your Employees Know More Than You - Managing today’s highly skilled professionals takes special skills — and not the ones that you may think. Oftentimes, knowledge workers know more than you ...14 years ago
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Choosing Not to be Angry - I was teaching the 7 Habits at a professional gathering last week when I experienced something remarkable. While I spoke about Habit 1, Be Proactive, and s...14 years ago
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Email and Social Media Marketers Helping Haiti - What’s this about. We all know of the unprecedented tragedy in Haiti. Often in situations like this we feel helpless to know what to do or who to trust whe...14 years ago
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The Next Generation of Leadership - From: The Gallup Management Journal (GMJ) The old rules still apply. But to win in the new world, leaders must understand their constituents’ state of min...14 years ago
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How to Create a Budget - It's not glamorous, but a budget will help manage costs, identify red flags, and achieve profitability15 years ago
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We've Moved Our Marketing to Women Blog to WonderBranding.com - Michele Miller has moved her marketing to women blog to a new and improved version, which can now be found at WonderBranding.com. WonderBranding was recent...15 years ago
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Dave Armano's stairway to Brand Heaven & Hell. - Simple, but still pretty kickass, as usual.16 years ago
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The Business Coach: The Hobbyist's Level of Commitment
By: Santi Chacon
Business Coach
Introduction
I understand that for some reason you don't think of yourself as a business person, but you are. You made money at this thing right? There are a couple of things you can do to get this thing up and going, but you will have to begin thinking like a business owner rather than a hobbyist.
Everybody has insecurities and uncertainties when dealing with this sort of thing, just take it one step at a time. Focus on improving each area before moving onto the next.
What you are going to need at this stage of your business falls into one of six areas:
- Level of Commitment
- Your Offering
- Your Marketing Message
- Lead Generation
- Sales
- Partnerships
What is You Level of Commitment?
You need to make up your mind regarding your standard. You must decide that you are going to be a workaholic for the next three to five years. This is an undertaking of 12 to 15 hour days for six days a week. If you are not sure than figure it out. One thing to keep in mind is that your life should be different after you make the decision. Your time should be consumed with your business. It's not like you can choose to start a business and continue spending your time hanging out with your buddies or spend time watching TV. Your commitment should be a 'magnificent obsession'. If you can't embrace this type of commitment you are not ready to start a business.
The Business Coach: The Cost Of Doing Business
Business Coach
Alright so you are attempting to have that conversation again with Bob regarding his changing needs. No matter how much you have tried to make that personal connection and add value to Robert, he has been indifferent and seems to be on the fence about a few things. In your opinion he has a different agenda then he leads on. Reading in between the lines you are convinced he sees your solution as ubiquitous and something that can only be differentiated on price. You know the moment you are not able to meet his needs at commodity prices he will shop elsewhere.
- What are the costs associated with doing business with Bob long-term?
- How much is your time worth? and how much time does Robert require?
- If you want to make your company profitable (long-term implication) can you afford to continue to pay Bob's monthly costs (both in time and discounts) with enough profit to justify him as a customer?
- What is Bob paying you to add value?
- Is he paying you less than you pay for him?
The Executive Coach: From Traditional to Social Leadership
You always wanted to lead.
Why not now?
The landscape for effective leadership is transforming before your very eyes. Those with the most ideas win; throw enough crap against the wall and eventually something will stick.
Social Media has put a new twist on leadership and it is as follows:
Our measure of influence determines the progression and impact of our leadership. The impact of our leadership is determined by our methods of syndication. Syndication is measured by our voice, content, or message and route of distribution. The methods of distribution determine who hears the message and influences others to listen to it.
A leader must engage in the development of her voice and should work to provide thought leadership for her constituents and then work to self-promote to build upon her following.
In the beginning, social success is determined by quantity of content; in a beginner's world quantity beats quality every time. Don't be such a perfectionist throw crap against the wall.
Having your FREE evaluation with a business coach is a $500 value.
The OCD ADHD CEO: Hey Michelangelo, CALM DOWN! (7)
Business Coaching | Client Fulfillment |
By: Santi Chacon
Business Coach
Take a deep breath we are almost finished!
Let's talk commitment...
Client Fulfillment
An exchange of value for its monetary equivalent is the least you should be prepared to offer. There are five precepts, in which your brand integrity can shine. Integrity as it relates to the 'brand experience' you create is a very simple concept of congruence and commitment.
Precept #1: The Process Addiction
As a consumer my expectation with every company I do business with is to have a consistent experience. As most consumers I have no preference towards spontaneity. I prefer not to have my coffee served cold if I didn't order it that way or to watch half of a movie at my local theater. I desire to have the same brand experience that I had grown accustom to. For each brand that I have grown accustomed to business processes exist with the aim of delivering that value. Likewise when a company forsakes to provide an experience market share is thwarted.
For your intent and purpose consider the consistency of a successful franchise. Well established franchises exemplify value add processes. You will have the same brand experience in your home town as you will in China. Value in this context is not something you purchase rather it's an experience that will cause positive emotions to emerge. So, how about it Boss-what emotions are your processes conjuring up?
Precept #2: Integrity In Your Service
Let's get you on the right page. Regardless of how you perceive your offering you will always be in a service industry by delivering a brand experience. The sooner you realize this the better. You have the capacity to map out and script the type of brand experience that would be most profitable to the organization. So by your own ingenuity dictate what prospects and customers feel about your brand (97% of the time) at every touch point.
Alright lets talk delivery. The fashion, in which you deliver your solution should be differentiated from your product or service. How do you deliver value in your approach before you ever get to your solution? by design of course. So, what is your plan to engage your audience while you deliver your solution? This becomes a great opportunity for branding. If delivering an experience is the goal then figure it out. Your success or failure begins and ends with you and it's always a matter of creativity and drive.
Precept #4: Integrity In Your Solution
The challenge for you may not be in solving problems or driving to a cost effective solution but it might be in the instance your solution doesn't work or your pricing fails to be cost effective because of complications or negligence. Allow me to assume that since you are in business that you are learning the valuable lesson of under promising and over delivering on your commitments. You know as an executive (perhaps as the only one in your company) that the words 'contingency plan' should be part of your vocabulary and business practice regardless of how promising things look. What happens to your brand experience when (not 'if') you can't solve what you committed to solving? Can you still deliver value to a disappointed customer? The value is found in the question: 'How?' Ya think it would help your brand?
Precept #5: Integrity In All Customer Touch Points
Now we are talking about doing things intentionally aren't we? This is too much commitment for spontaneity but just enough for process management. It may be more difficult when you began relying on others to provide a brand experience; however, it is possible to deliver consistent value at every customer touch point if you map it out. Consider a few touch points that are found in every business: sales, customer service, customer support, account management, and human resources. So, where does the action happen for you and your business? and what is the best way to respond to that kind of action consistently?
Having your FREE evaluation with a business coach is a value of $500.