Marketing is a key factor in advancing your companies goals for growth and success. By effectively targeting your marketing efforts your company can increase sales, raise brand awareness and gain a valuable understanding of what your target market wants. Marketing is your company’s own personal bullhorn to use and stir up momentum and interaction!
The Howard Group offers a variety of marketing services that we can cater to your particular needs. We have developed a step by step process to help"spread the word" and quickly create awareness of your organization. In addition, we take an integrated marketing approach to our services by not just focusing on the traditional marketing practices, but also new age internet marketing and advertising trends.
Our Marketing Services Include
Press Release Writing and Distribution: Does your company have a special event coming up? Have you recently won an award? Is there something newsworthy worth sharing? Press releases are no longer geared towards only attracting members of the media. Press releases can now be a valuable internet marketing tool by also reaching your buyers and gaining additional web exposure.
Newsletter Campaign Development: Newsletters can act as a method of updating your customer base on your current business happenings, promotions and events. By maintaining a constant stream of communication with your current clients, not only will you form a better relationship with them, but you will leave the door open for future sales and add-ons.
Sales/Media Kit Creation: Pitching editorial ideas to journalists? Heading out to network at trade shows? Seeking investor opportunities? Working on closing a sale? A professional created Sales/Media Kit can take your company to the next level in terms of integrating a professional brand image with a “go-getter” sales and communication strategy. Our “Starter Sales/Media Kit”package includes everything needed to effectively deliver your company’s message from a press release and corporate backgrounder to bio’s, FAQ’s and more; and it’s all presented in a coordinated corporate folder.
Branding: Developing a logo and tagline is only the beginning of building your brand. More importantly, how do you use them? Whether through traditional or internet marketing means, a well-thought branding strategy will seamlessly integrate all elements of your marketing efforts (online advertising, print advertising, postcards, stationary, flyers and brochures etc.) into one cohesive brand image.
Article Writing and Distribution: Writing articles for your company is a great way to build your presence as an expert source throughout your industry. Blasting these articles out to websites, directories and news outlets will increase link backs to your websiteand increase traffic. If you want your target market to believe in your brand, articles are a great way to gain credibility from potential, current or past clients.
Pay Per Click AdWords Setup: Pay Per Click (PPC) is a form of online advertising in which you will pay your host for the number of clicks on your advertisement. PPC advertising is a great way to increase your visibility in top search engines such as Google. While the results of PPC advertising can be great, you must also be willing.
If the above marketing initiatives seem like a lot to put on a small business owners plate, that’s because it is! Let our professional team and marketing creativity lead your small business to solutions, which ultimately leads you to increased sales, business growth and profitable results.
Our dedication to the most complex challenges proves that our expertise in small business marketing is amongst the best in the industry.
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